Social networking has outstandingly become an integral part of our business life and processes. Individuals, professionals and enterprises, all are embracing social networking as an integral part of their corporate philosophy. Today, dynamic corporate social networking strategies are designed and implemented to obtain greater corporate gains. Whether you think from an individual perspective or organizational one, network is a must ingredient that has the ability to pay back its worth. Particularly, when it comes to the department of sales; many people are unaware of the value, which social media can promise and deliver.
Selling is one of the toughest yet integral jobs a business has to perform. You can’t survive as a business, if you are unable to sell your products and services. Here are 4 very effective tips that could help you gain maximum advantage of social media with regards to selling.
Social Strategy for Selling:
If you are a product oriented business or consumer service (insurance) company, your social media drives must contain the essential ingredients of selling strategy. This includes; product or service reviews posts, highlighting the latest selling schemes and discount options. Moreover, to make your strategy unique, do an intelligent work by highlighting the value, a customer might get with your product or service. It’s universally accepted truth that customers don’t pay for the products and services; instead, they pay for the perceived value of them.
Feedback and Market Intelligence:
Customer relationship management is one of the most sensitive things, when it comes to marketing. Foresee the possible problems and future trends and come up with the proper satisfier for the customers. Here, you will have to ask and encourage the customers to share their needs, any idea of a perfect product (which you are selling). Even you can ask people to review /rate your product to help you gather the market intelligence. Many social groups, active competitor’s platforms etc. can help you plan out the product/service mix for future.
Another idea is to hold online competitions of reviews and feedback etc. where you announce some gifts for the most active customers. Opinion polls and other social applications can also enable you to get the firsthand feedback.
Engagement and Responding:
One of the best and unique things that you can do is to offer live engagement service. This can be done by establishing a live Facebook chat facility, or live voice call options. The good news is that with integration of unlimited long distance VoIP services in social media, making a call on the social platforms is another option. You can use Skype in Facebook and Facebook contacts can also be called from Skype. If you want a more effective job, give your customers a toll-free number, where you bear the expenses of calling and allow the customers to share their feedback, ideas or complaints.
E-Sales Strategy:
Electronic selling strategy can be a great source of improving your sales. I owe this idea to my friend Nathan; who works for Axvoice an unlimited long distance phone. While discussing the potential of social interactions on the web, he shared this idea that he has actually utilized. In his words; “Integrate technology in your selling process. Offer coupons and discount options on the web, with a direct link to your actual selling page”. This way, the customers will easily get to know where they have to go for getting the very product.
However, the strategy will work only, if you offer real offers (not discount oriented necessarily). If an offer has value in it, people will get back to you with positive words. However, always refrain from publishing some bogus announcement on social networks because it can result in public wrath and bad word-of-mouth on the social networks.
In short, while realizing that today’s customer has become wiser and much intelligent than before, a corporate entity will have to carefully engage with them while driving a social media campaign.
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